{The Scope}
This is all the upfront work. What is the objective? Who is the target audience? What is their buying behavior? Has the client established positioning? Who is their competition? What medium should we use to successfully get the message out to the right targets? By gaining a firm understanding of the client’s world, we create the foundation for compelling design.
{The Blueprints}
This is the heart of any design or creative project - a plan for the project that forces a deeper understanding of the client’s business objectives and marketing strategy and assures that any creative output adheres to the established brand identity.
{The Action Steps}
This is the stage where we pull the trigger; where the concrete strategy we’ve outlined meets inspired ideation. We integrate the overall strategy with the design and integrate components such as copywriting, photography and illustration to develop our idea.
{The Evaluation}
What impact have we made on the brand and our customer’s business? Did we meet our objectives? What recommendations should we make for moving forward? Has the design been applied to all areas where it has potential application?